I'm Swati Soumya, a marketing specialist who loves a good headline — and an even better result. Across B2B and B2C, I bring brand positioning, content and campaigns together to help businesses get noticed and win customers.
Brand messaging, inbound engines, D2C performance creative, and multi-channel lifecycle systems built around measurable commercial outcomes.
I led brand messaging and a website relaunch, aligning solution narratives, content and sales materials around the company's consulting capabilities.
Scope: Repositioning, website content, thought leadership, pitch decks and capabilities collateral.
I built an inbound approach around buyer needs: founder-led content, customer interviews, case studies, email journeys and visibility on G2 and Capterra.
Scope: Content planning across awareness, consideration and decision stages; product storytelling and customer proof.
Working with the founders, I helped shape the brand, website and content approach. I managed a team of three and developed social content, client case studies and training communications.
Scope: Website and brand content, social strategy, client stories and three training programs.
I worked on Google and Meta campaigns, influencer scripts and YouTube content, connecting creative choices with campaign performance.
Scope: Ad messaging, content calendars, influencer briefs and campaign optimisation.
My work covered product emailers, push notifications, performance ads and investor communication across email, WhatsApp and app journeys.
Scope: Conversion copy, lifecycle journeys and A/B testing of messaging.
I coordinated communication, reporting and cross-functional execution across three enterprise accounts, supporting client updates and RFP/RFI responses.
Scope: Stakeholder communication, project coordination, reporting and sales support.
Cricket-led brand placement promoting education loans — Marketing strategy, campaign messaging and paid-media work across B2B and B2C.
Get affordable study loans at your fingertips! #TumBharoUdaan
Affordable study loans. Low interest rates. Flexible repayments. #TumBharoUdaan
Get loans approved for vocational courses in just 10 mins. #TumBharoUdaan
Independent OOH, print, and digital spec concepts built to stop the scroll and command attention.
Copy and design. Independent spec campaign listed on Ads of the World.
Independent OOH spec concept. Made with Astra.
Independent print spec concept. Made with Astra.
A concept connecting the brand's expression of individuality with everyday emotions. Copy, design and video credited to me on Ads of the World.
Watch the film & view on Ads of the World ↗Customer stories, founder narratives, product education and lifecycle copy — all 15 pieces from the portfolio.
Most of what I believe about marketing came from sitting in sales calls, fixing decks, rebranding, and hearing the same question from clients in different ways.
My experience spans IT consulting, SaaS, finance and consumer brands. I work across positioning, go-to-market strategy, content, digital campaigns and stakeholder communication.
Alongside my in-house work, I've worked with Flyhi Finance, Earthful, Moneycontrol, Leaf Round, Let It Count and Bigfish Benefits, with SEO writing assignments through Pepper Content and Writtenly Hub.
Author of a book by the same name (Published by BookLeaf Publishing, ISBN 9789357219990).
View the Book ↗