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PROJECT ARCHIVE / EMPLOYEE BENEFITS · COLLABORATION

Bigfish Benefits✳

Not just what I made. Why I made it that way.

THE STORY BEHIND THE DELIVERABLES

First, the thinking.

A quick look at the context, the approach and the published work.

01 / THE CHALLENGE

Make employee-benefits content feel useful, practical and easy to understand.

02 / THE DECISION I BACKED

Use plain-language writing and an approachable tone instead of corporate jargon.

03 / THE WORK & STEPS
  1. Researched the topic and shaped the article angle
  2. Structured the piece around a clear reader takeaway
  3. Wrote website content designed to be skimmable and useful
NOW, THE ACTUAL WORK

Open the work.

Select a card to open the original published source.

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