Potential customers needed proof and practical product understanding before a sales conversation.
← ALL COMPANY WORK
PROJECT ARCHIVE / B2B SAAS · INBOUND GTM
Decorum✳
Not just what I made. Why I made it that way.
THE STORY BEHIND THE DELIVERABLES
First, the thinking.
A quick look at the context, the approach and the published work.
Focus content on buyer questions and confidence rather than publishing volume.
- Mapped messaging for the buyer journey
- Developed customer interviews and case studies
- Created founder-led material and product guides
- Supported email nurturing and discovery channels
NOW, THE ACTUAL WORK
Open the work.
Select a card to open the original published source.
WORK FILE 01 / WEBSITE
Decorum website
B2B product website content
WEBSITEVisit website ↗
WORK FILE 02 / CASE STUDY
Strata Geosystems — Order Workflows and Customer Satisfaction
Customer story and operational case study
CASE STUDYView published work ↗
WORK FILE 03 / BLOG ARTICLE
Why We Built a B2B…
Published Decorum article
BLOG ARTICLEView published work ↗
WORK FILE 04 / BLOG ARTICLE
Managing Orders in B2B
Published Decorum article
BLOG ARTICLEView published work ↗
WORK FILE 05 / VIDEO
Decorum — Vimeo video
Video work · Opens on Vimeo
VIDEOWatch video ↗