Make an education-loan message relevant in a fast-moving cricket viewing environment.
← ALL COMPANY WORK
PROJECT ARCHIVE / EDUCATION FINANCE · CAMPAIGN
Flyhi Finance✳
Not just what I made. Why I made it that way.
THE STORY BEHIND THE DELIVERABLES
First, the thinking.
A quick look at the context, the approach and the published work.
Use contextual cricket language as the entry point while keeping the product proposition clear.
- Explored cricket-based creative hooks
- Developed campaign headlines and placement copy
- Adapted messages for digital placements
NOW, THE ACTUAL WORK
Open the work.
Select a card to open the original published source.
