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PROJECT ARCHIVE / CONTENT STRATEGY · WEBSITE

Gestalt✳

Not just what I made. Why I made it that way.

THE STORY BEHIND THE DELIVERABLES

First, the thinking.

A quick look at the context, the approach and the published work.

01 / THE CHALLENGE

Present a clear and credible story across a content-rich website.

02 / THE DECISION I BACKED

Simplify the hierarchy and make the messaging easier to scan and understand.

03 / THE WORK & STEPS
  1. Defined the content architecture
  2. Structured page hierarchy and website flow
  3. Developed page-level content direction
NOW, THE ACTUAL WORK

Open the work.

Select a card to open the original published source.

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