Present a clear and credible story across a content-rich website.
← ALL COMPANY WORK
PROJECT ARCHIVE / CONTENT STRATEGY · WEBSITE
Gestalt✳
Not just what I made. Why I made it that way.

THE STORY BEHIND THE DELIVERABLES
First, the thinking.
A quick look at the context, the approach and the published work.
Simplify the hierarchy and make the messaging easier to scan and understand.
- Defined the content architecture
- Structured page hierarchy and website flow
- Developed page-level content direction
NOW, THE ACTUAL WORK
Open the work.
Select a card to open the original published source.